Custom micro SaaS · Finance & ERP · AI · People systems

Software built around how your business actually runs.

We learn how your business runs, then design, build and run the technology it needs: finance and ERP, operations, people tools and AI. One partner, end to end.

  • Founder-led and family-run businesses, 5 to 200 people
  • Fixed-scope sprints or monthly build-and-run
  • Your code, your data, always
  • D2C brands
  • Wholesale & distribution
  • Light manufacturing
  • Professional services
  • Construction & trades
  • Retail chains
  • Logistics & 3PL
  • Staffing & field services
  • Hospitality
  • Clinics & wellness
  • Education & training
  • Property management

Built for your business

Not a product you adapt to. Software that fits.

Every business runs a little differently: how orders arrive, how stock moves, who approves what, how shifts get filled, when invoices go out. Generic software makes you carry that difference in spreadsheets and workarounds. We build around it instead.

  • Screens, fields and rules named the way your team already talks
  • Your existing tools stay; we connect to them rather than replace them
  • Changes when the business changes, not when a vendor roadmap allows
Off-the-shelf software Software by NaOHX
You reshape your process to match the productThe product is shaped around your process
Per-seat licences that punish growthOne monthly number sized to your business
Features for a thousand companies, most of them noiseOnly the features your operation actually uses
Integrations if and when they ship themConnected to the tools you run from day one
Your data lives in their systemYour code, your data, your accounts

End-to-end solutions

Not a software agency. A partner that understands the business.

Agencies take a brief and write code. We start with how money, stock, people and information actually move through your business, curate the solution it needs, then provide the technology and keep it running. One partner from problem to working system.

  1. I

    Understand the business

    We learn the operation from the people running it: margins, bottlenecks, seasonality, who decides what and where the hours go. The picture comes before any technology.

    • Operations walk-throughs
    • Numbers that matter
    • Written diagnosis
  2. II

    Curate the solution

    Build, buy, integrate or simplify. We recommend what fits: custom software where it pays, proven tools where they are good enough, and a process fix when code is not the answer.

    • Build-or-buy call
    • Sized to your budget
    • No unnecessary software
  3. III

    Provide the technology

    Then we deliver it end to end: build, integrate, host, train the team and improve it as the business changes. One accountable partner and one number to call.

    • Build & integrate
    • Host & run
    • Train & improve

Services

Every system a small business runs on, built to fit.

Operations, finance and people: the unglamorous systems that decide whether a business runs smoothly. We build them around how you work, connect them to what you already use, and keep them running. Each one shaped to your business, never a template.

02

Finance automation systems

Invoice capture, three-way matching, bank reconciliation, collections and a month-end close that runs on rails, posted cleanly into the ledger you already keep.

  • AP & AR automation
  • Reconciliation
  • Cash flow forecasting
03

ERP & back-office systems

Right-sized ERP for companies that have outgrown spreadsheets but not their budget: custom modules, clean migrations, and integrations with the ERP, accounting and payroll systems you keep.

  • Custom modules
  • Migrations
  • Integrations
04

Inventory, orders & supply chain

Demand forecasts, reorder points, supplier lead times and order flows across every channel, built on your real sales rather than last year's spreadsheet.

  • Demand forecasting
  • Replenishment
  • Order orchestration
05

Sales & commerce operations

Quoting, B2B order portals, D2C storefront operations, returns and channel sync, with the CRM follow-ups that keep the pipeline moving.

  • Quotes & portals
  • Returns
  • Channel sync
06

People management tools

Onboarding, rosters, attendance and leave, timesheets, payroll inputs and reviews, for teams on the floor, in the field or across several sites.

  • Rostering
  • Attendance & leave
  • Payroll inputs
07

AI automations & agents

Agents that read documents, chase approvals and answer questions on your data, with a person in the loop wherever money moves.

  • Document extraction
  • Workflow agents
  • Internal copilots
08

Data science & forecasting models

Forecasting, segmentation, anomaly detection and scoring models tuned to small-business data volumes, and explained in plain language.

  • Forecast models
  • Segmentation
  • Anomaly detection
09

Analytics & business health

Dashboards and digests operators actually open: health scores, margin by product and customer, cash conversion and what needs a decision today.

  • Health scoring
  • Live dashboards
  • Weekly digests
10

Operations & process automation

Approvals, handoffs and notifications wired across the tools you already use, so work moves without someone pushing it.

  • Approvals
  • Integrations
  • Notifications

Solutions

Small software with a big job.

A few of the shapes our work takes. Each one usually starts life as a spreadsheet, a group chat, or a person who knows too much.

01 · Supply chain

Replenishment console

Demand forecasts per SKU and channel, reorder points that respect supplier lead times and minimum order quantities, and a Monday-morning list of exactly what to order.

  • Forecasts retrained weekly on your sales, promotions and seasonality
  • Purchase orders drafted, approved and sent from one screen
  • Dead stock and stockout risk surfaced before they cost you
ForecastingReplenishmentSupplier lead times
replenishment · week 38
Weeks of cover5.2+0.4
Fill rate97.4%+1.2
At-risk SKUs12−5
Demand vs forecast · units per week Actual Forecast
SKUCoverLead timeAction
4471 · Cotton tote6 d14 dOrder 480
2210 · Glass bottle 7503 d21 dExpedite
3390 · Gift box M11 wk10 dHold

AI · Machine learning · Deep learning

Right-sized intelligence, explained in plain English.

A regression when it works, a fine-tuned small model when it pays, a frontier language model when the job needs judgement. We pick the technique for the problem, prove it on your own ERP, accounting, commerce and HR data, and keep it honest in production.

Machine learning

Forecasting & time series

Demand, cash flow, staffing and lead-time forecasts with honest uncertainty bands, hierarchical across SKU, channel and region.

  • Gradient boosting
  • Probabilistic forecasts
  • Seasonality & promotions
Deep learning

Recommendations & next best action

Reorder prompts, cross-sell and next-best-action suggestions for sales and service teams, learned from your own transactions and behaviour rather than a generic catalogue.

  • Embeddings
  • Reorder suggestions
  • Next best action
LLM systems

Agents & retrieval

Assistants grounded in your documents and databases, and tool-using agents that carry a workflow end to end, with guardrails, evaluations and a person on the loop.

  • RAG on your data
  • Tool-using agents
  • Evaluation suites
Machine learning

Anomaly detection & scoring

Margin leaks, duplicate payments, unusual orders and slipping customers caught early, scored and explained so the team knows what to do next.

  • Isolation forests
  • Statistical process control
  • Health scoring
Deep learning

Computer vision

Stock counts from shelf photos, packaging and label checks, and quality inspection on a production line, trained on your images and run on modest hardware.

  • Detection & counting
  • Defect classification
  • Edge deployment
Machine learning

Segmentation & pricing

Customer segments, product affinities and price and promotion elasticity that turn a sales history into decisions about range, bundles and discounts.

  • Clustering
  • Affinity models
  • Elasticity
  1. Your data
  2. Features & pipelines
  3. Models ML · DL · LLM
  4. Agents & workflows
  5. Decisions with a person on the loop

Production, not demos

Drift monitoring, scheduled retraining, evaluation sets and rollback. Small-team MLOps that runs itself.

Explainable by default

Every forecast, score and extraction carries the reasons behind it, written for operators rather than data scientists.

Private by design

Your data is never used to train shared models. Private deployments and region-appropriate hosting where compliance needs them.

Methodology

Understand the system, then measure what changes.

Every engagement follows the same discipline: map how the business actually works, find where it hurts, scope a solution with the expected result written down, then track the numbers that show whether it worked and act when they move.

  1. 01

    Understand the system

    We map how orders, money, people and information move through the business, learned from the people doing the work. Systems, spreadsheets and workarounds included.

    OutputA system map everyone recognises

  2. 02

    Pinpoint the pain points

    Where hours leak, where data breaks, where decisions wait. Ranked by what each one costs the business, not by who mentions it loudest.

    OutputA ranked list with a cost against each item

  3. 03

    Scope solutions with anticipated results

    Each fix comes with the result we expect, in numbers, and the smallest build that gets there. You see the expected return before anything is built.

    OutputA scoped plan with targets and a price

  4. 04

    Focus on metrics, then respond

    Once live, the metrics we agreed are tracked in the open, week by week. When a number moves the wrong way we change the software or the process, not the report.

    OutputLive metrics and a response, not a slide deck

What the metrics show feeds the next round of understanding, so the loop never closes on a guess. Targets are written into every scope. For example:

  • Month-end close9 days → 3 days
  • Hours on manual invoicing40 a week → 5
  • Order fill rate92% → 97%

How an engagement runs

From diagnosis to running in production, without the agency theatre.

  1. 01Week 0 to 1

    Diagnose

    We sit with the people doing the work. We map where hours leak, where data breaks and what fixing it is worth, then write it down on a page you can argue with.

  2. 02Week 1 to 2

    Design

    A thin, opinionated spec and a clickable prototype. You see the screens and the integrations before anyone writes production code.

  3. 03Weeks 2 to 6

    Build

    Weekly releases into your hands, integrations first and polish second. Nothing you did not ask for, nothing you will not use.

  4. 04Ongoing

    Run

    We host, monitor, patch and improve. You get a person to call, a monthly number, and a roadmap that follows the business rather than the other way round.

3to6wksto a first working release
1partnerbusiness, design, data, engineering and operations
0%of code and data owned by you
Weeklyrelease cadence while we build

Why NaOHX

Built like a partner, run like a utility.

NaOHX is an end-to-end solutions partner for small businesses with serious operations, not a software agency. Engineers, data scientists and operators who understand the business first, curate what it actually needs, and then build and run the technology behind it.

Talk to the team
i.

Small-business economics

Scoped and priced for companies with 5 to 200 people. No enterprise theatre, no six-month discovery phases, no seat licences that punish you for growing.

ii.

Operators before code

We learn the process from the people running it before we write a line. The software fits the work, not the other way around.

iii.

You own everything

Code, data, infrastructure accounts. Exportable on request and documented as we go. We earn the next month by being useful, never by locking you in.

iv.

Boring where it matters

Audit trails, permissions, backups and monitoring come standard. AI does the reading and the drafting; a person signs off wherever money moves.

FAQ

Questions operators ask us.

Straight answers. If yours is not here, ask it on a call.

What exactly is a “managed micro SaaS”?

A small, purpose-built piece of software that does one job for your business very well, which we design, build, host and keep running for a monthly fee. You get the fit of custom software with the predictability of a subscription.

How is this different from an agency or off-the-shelf software?

Agencies take a brief, hand over code and leave. Off-the-shelf tools make you bend your process to theirs. We start with the business and recommend what it actually needs, whether that is software we build, tools you already own connected properly, or a process fix with no code at all. Then we stay accountable for the technology in production, shaped around how you already work.

Do you really build custom software for a business our size?

Yes. Purpose-built does not have to mean expensive: we keep each piece small, reuse the boring infrastructure across clients and spend the budget on the part that is specific to you. The result is software that fits your business, not a generic product you have to fit around.

How do you price engagements?

Two ways. Fixed-scope sprints for well-defined problems, quoted in writing after the diagnosis. Or a monthly build-and-run retainer for products that keep evolving. Either way the number is agreed before work starts.

Who owns the code and the data?

You do. Everything runs in accounts you control or can take over, the code is yours, and your data is exportable on request. We earn the next month by being useful, not by locking you in.

Will it work with the tools we already use?

That is usually the point. Commerce platforms, marketplaces, accounting software, warehouse and logistics systems, spreadsheets and messaging apps: we integrate first and replace only when it pays.

Do you replace our ERP or accounting software?

Rarely. Most small businesses need the layer around those systems: approvals, reconciliation, forecasting, rostering and HR tools, the dashboards. We build that layer and connect it to the ERP, accounting and payroll software you keep. When a system genuinely has to go, we plan the migration in stages so nothing stops.

How do you keep AI reliable and our data private?

AI does the reading, drafting and classifying. A person approves anything that moves money or reaches a customer. Every automated decision is logged with its evidence, your data is never used to train shared models, and hosting follows your region and compliance needs.

What size of business is a good fit?

Typically founder-led or family-run companies with 5 to 200 people and a real operation to run: stock, orders, invoices, suppliers. If you are earlier than that, we will tell you what to buy off the shelf instead.

Contact

Tell us where the friction is.

Thirty minutes is enough to tell whether we can help. If we cannot, we will say so and point you somewhere useful.

  • A reply within one business day
  • A written diagnosis and quote before any commitment
  • Fixed-scope sprints or monthly build-and-run

No newsletters, no drip campaigns. A person reads every message.

Thanks. That is on its way.

We read every message ourselves and reply within one business day. In the meantime, the solutions above show the shape of what we build.